AN ANALYSIS OF SOCIAL JUDGEMENT BASED ON THE VIEWS OF PAKISTANI UNIVERSITY STUDENTS ABOUT FEMALES RIDING MOTORCYCLES
Keywords:Social Judgement theory (SJT), ego, latitude, social pressure, taboo, female motorcyclists
This paper, using the Social Judgement theory (SJT) of Muzafer Sherif (1961), explores Pakistani University-going students' perceptions regarding females riding motorcycles. The paper focuses on three main aspects—the latitude of acceptance, non-commitment, and rejection. The sample comprised 50 university students, including 25 male and 25 female students from the University of Punjab (Law College) and Kinnaird College for Women. The responses are further analyzed based on the continuum of latitude proposed by the theorist in light of the statistics evaluated through a close-ended questionnaire using a Likert scale of 15 questions. The findings of this research show biased and negative attitudes toward females who ride or want to ride motorcycles.
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Copyright (c) 2022 Mahaam Khan
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